A dealer once confided in me that the price of a Snow Trac was so far below the price of any other competing Snow Tracked vehicle, that he routinely marked up the Snow Trac 300%.And it was still only half the price of the competition. This made them easy to sell.
A '60's sales brochure I used to have from a dealership in Seattle, list the Snow Trac at 6000$, the Retail costs!, the very first machines retailed for 3800 $. The same year a "Bug" cost 2000$.
The dealer in Seattle, sold Bombardier, Snow Trac and Case, the only dealer I ever came across that sold 2 competing makes. They are gone now. But one of the mechanics there told this great story of having a new, paletized Snow Trac arrive. When they went to unload it off the tractor trailer they managed to tip it over on it's side. It sat there all day waiting for the Insureance adjuster, on it's side. Later they tipped it back up right, started it up and drove it away. It appearently required NO Repairs!
After they closed out of business the mechanic went to work for a Seattle VW Dealership. When I started showing the ST4's at the Northwest Vintage VW Meets he would aways seek me out and tell the story.