Ford kills electric SUV as EV division is on pace to lose $5.5 billion this year

[Slant Eyed Polack]

Link: Ford kills electric SUV as EV division is on pace to lose $5.5 billion this year

Ford Motor Company announced that is recalibrating its EV strategy over concerns about profitability, including scrapping an electric SUV.

Ford is canceling plans to manufacture a large, three-row electric SUV.

Ford chief executive officer Jim Farley said, "We loved our three-row crossover and I was so excited to show everyone the work we did. But there was just no way it would ever meet our criteria of being profitable.”...

But they're still happy to lose billions riding their make-believe EV unicorn. Virtue signalling - it's childish, but at least it's stupid.

 

[Melensdad]

I've been watching this story for a few days.

Seems the only thing they are cancelling is a LARGE 3 ROW SUV, simply because the current battery tech & expense makes it prohibitive for an EV of that size/weight to be cost effective. But they still have their other EVs continuing.

Waiting to see the effect of the upcoming Solid State batteries have on EV range and price.

 

[Melensdad]

Basically Ford is switching to HYBRIDs

Toyota was correct. Cheaper to make, more affordable for the consumers, and for efficient for the planet to make huge amounts of HYBRIDS versus a few 100% EVs.

Harris' push for electric vehicles suffers another blow after automaker backtracks: 'Unwanted and unworkable'

Ford is backing away from rolling out electric vehicles in favor of hybrid options, indicating more defeats to Harris-backed electric vehicle initiatives.

news.yahoo.com

Harris' push for electric vehicles suffers another blow after automaker backtracks: 'Unwanted and unworkable'​

Sun, August 25, 2024 at 12:52 PM CDT​

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Harris' push for electric vehicles suffers another blow after automaker backtracks: 'Unwanted and unworkable'​

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The car industry is backing away from rolling out electric vehicles in favor of hybrid options, indicating more defeats to the Biden-Harris administration's efforts to force EV sales on American buyers.​

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Ford announced last week that the car giant is changing its electric vehicle strategy and backing away from its planned all-electric, three-row SUV, instead favoring the creation of hybrid vehicles for its next rollout of three-row SUVs.​

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"Our focus here is to remake Ford into a higher-growth, higher-margin, more capital-efficient and durable business, and that means these vehicles need to be profitable," John Lawler, Ford vice chair and chief financial officer, said on a call with media Wednesday morning. "And if they're not profitable, based on where the customer is in the market is, we will pivot and adjust and make those tough decisions."​

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The announcement is a blow to left-wing electric car initiatives, many of which have been promoted by Harris across her last three and a half years as vice president. . . . FULL STORY AT THE LINK ABOVE FROM FOX NEWS​

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