Several OEMs had record-breaking sales years in 2024 by appealing to a range of needs with ICE and electric vehicles.

[mbsieg]

Customers responded well to automakers’ varied powertrain offerings, buying a mix of gas, electric and hybrid vehicles at a combined rate that helped many OEMs achieve best-ever annual sales results.

The companies began releasing their December, Q4 and full-year 2024 numbers Jan. 3.

Ford​

Ford Motor Co.’s strategy of offering customers a variety of powertrains and vehicle types helped it grow retail sales 6% in 2024, double the estimated rate of the broader industry.
Fourth quarter retail sales growth was even stronger at 17%, led by a 25% retail gain in F-Series.

The Ford F-Series best illustrates the company’s Freedom of Choice strategy with gas, diesel, hybrid and electric models. All of these F-Series versions saw year-over-year sales growth in the final month of 2024. Total F-Series Q4 sales were up 21% to end the year as America’s best-selling truck for the 48th straight year.

Ford total Q4 sales increased 9% compared to a full-year sales gain of 4%, with a total of 2,078,832 vehicles sold. Ford outpaced the total industry -- as well as the retail -- with a total estimated industry sales increase of 2% for 2024, expanding its market share.


Ford sold 285,291 electrified vehicles sold (HEV, PHEV and electric) in 2024, a 38% increase over 2023.

In 2024, each of Ford’s EVs set new sales records, with Mustang Mach-E sales totaling 51,745, up 27%; F-150 Lightning sales totaling 33,510, up 39% and E-Transit sales of 12,610, up 64%.

Hybrid powertrains increased Ford’s total electrified vehicles on record 2024 sales of 187,426 hybrid vehicles -- up 40% over 2023.

The Ford Power Promise program, which includes a complimentary home charger with standard installation at no extra charge and access to a 24/7 advisor for support, helped boost Ford electric vehicle sales in Q4 to a new best-ever sales record with 30,176 EVs sold. The company is extending the Power Promise program into 2025.

Sales of Ford’s Super Duty pickups accelerated in Q4 with a 30% gain over a year ago. For the year, sales of Super Duty were up 14% compared to 2023.

Lincoln sales continued to expand into the fourth quarter with sales up 35% on the strength of the all-new Nautilus and 2025 Aviator. For the year, Lincoln sales were up 28% on sales of 104,823. Lincoln achieved its best annual retail sales results since 2007.







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Automakers Report Strong Full-Year, Q4 2024 Sales Results​

Several OEMs had record-breaking sales years in 2024 by appealing to a range of needs with ICE and electric vehicles.

• Autobody News Staff
• Jan 3, 2025
• Read Time: 7 Mins
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• OEMS
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Ford's Mustang Mach-E and F-150 Lightning both saw a record sales year in 2024.
Customers responded well to automakers’ varied powertrain offerings, buying a mix of gas, electric and hybrid vehicles at a combined rate that helped many OEMs achieve best-ever annual sales results.

The companies began releasing their December, Q4 and full-year 2024 numbers Jan. 3.

Ford​

Ford Motor Co.’s strategy of offering customers a variety of powertrains and vehicle types helped it grow retail sales 6% in 2024, double the estimated rate of the broader industry.
Fourth quarter retail sales growth was even stronger at 17%, led by a 25% retail gain in F-Series.

The Ford F-Series best illustrates the company’s Freedom of Choice strategy with gas, diesel, hybrid and electric models. All of these F-Series versions saw year-over-year sales growth in the final month of 2024. Total F-Series Q4 sales were up 21% to end the year as America’s best-selling truck for the 48th straight year.

Ford total Q4 sales increased 9% compared to a full-year sales gain of 4%, with a total of 2,078,832 vehicles sold. Ford outpaced the total industry -- as well as the retail -- with a total estimated industry sales increase of 2% for 2024, expanding its market share.


Ford sold 285,291 electrified vehicles sold (HEV, PHEV and electric) in 2024, a 38% increase over 2023.

In 2024, each of Ford’s EVs set new sales records, with Mustang Mach-E sales totaling 51,745, up 27%; F-150 Lightning sales totaling 33,510, up 39% and E-Transit sales of 12,610, up 64%.

Hybrid powertrains increased Ford’s total electrified vehicles on record 2024 sales of 187,426 hybrid vehicles -- up 40% over 2023.

The Ford Power Promise program, which includes a complimentary home charger with standard installation at no extra charge and access to a 24/7 advisor for support, helped boost Ford electric vehicle sales in Q4 to a new best-ever sales record with 30,176 EVs sold. The company is extending the Power Promise program into 2025.

Sales of Ford’s Super Duty pickups accelerated in Q4 with a 30% gain over a year ago. For the year, sales of Super Duty were up 14% compared to 2023.

Lincoln sales continued to expand into the fourth quarter with sales up 35% on the strength of the all-new Nautilus and 2025 Aviator. For the year, Lincoln sales were up 28% on sales of 104,823. Lincoln achieved its best annual retail sales results since 2007.

Toyota​

Toyota Motor North America (TMNA) reported year-end 2024 U.S. sales of 2,332,623 vehicles, an increase of 3.7% on a volume basis and an increase of 3.1% on a daily selling rate (DSR) basis compared to 2023.


The company reported Q4 2024 U.S. sales of 603,104 vehicles, a decrease of 2.7% on a volume basis and a decrease of 5.2% on a DSR basis compared to Q4 2023. December 2024 U.S. sales totaled 209,953 vehicles, a decrease of 7.1% on a volume basis and a decrease of 3.4% on a DSR basis compared to December 2023.

In 2024, TMNA sold 1,006,461 electrified vehicles -- an all-time best ever -- up 53.1% over 2023. Electrified vehicles represented 43.1% of TMNA’s total sales volume for the year.

TMNA is projected to be the No. 1 seller of passenger vehicles for the 13th consecutive year, and 16 of the last 17 years.

Since 2020, TMNA has announced new investments of nearly $21 billion into its U.S. manufacturing operations to support electrification efforts to meet customer demand.

Honda​

American Honda rode a strong second half of 2024 to a nearly 9% annual auto sales increase for the full year, posted annual sales of 1,423,857 Honda and Acura vehicles.

Honda brand sales of 1,291,490 units beat sales targets, with three models No. 1 in their segments (Civic, Pilot, Odyssey), and best-ever sales for CR-V, HR-V and electrified models.

Honda electrified models (EVs and hybrids) represented more than a quarter of total Honda sales in 2024.

Acura brand sales of 132,367 units in 2024 reflected strong momentum with second half sales up 7% compared to the first half, and December marking the best month of 2024, with 12,997 sales.

Acura ended the year with the best SUV sales since 2021, and the best month for the all-electric ZDX.

In total, American Honda set an all-time annual sales record for electrified models with 349,020 units in 2024, including all-time best sales for both hybrid electric (308,554) and all-electric models (40,408).

Mitsubishi​

Mitsubishi Motors North America, Inc. reported both quarterly and annual sales increased. The brand concluded Q4 at 27,125 sales, an increase of 38.4% over Q4 2023. Annual sales of 109,843 represented an increase of 25.8%, the brand's best sales performance since 2019, as every model across the Mitsubishi range posted full-year sales increases.

Topping the charts, Outlander and Outlander Plug-in Hybrid both posted best-ever annual sales for the nameplates.

Leading to its refreshment in February 2025, Outlander continues to be the brand's sales leader at 9,624 sales for the quarter, an increase of 7.2%. For the full year, Outlander recorded 45,253 sales, an increase of 6.5%, and the vehicle's best-ever sales year.

The multi-award-winning Outlander Plug-in Hybrid recorded 1,800 sales in Q4, an increase of 14.1%, and wrapped up the year with a total of 6,975 sales, for the model's best-ever sales performance over a full calendar year.

Eclipse Cross sales performance also improved with 2,540 sales for Q4, an increase of 11.4%, and 12,724 sales for the full year, up 28.2%.

This sales success capped a year in which MMNA announced its ambitious forward-looking North American business plan, Momentum 2030, defined by four key points: a path to electrification, a path to a renewed and expanded product line-up that will strengthen Mitsubishi Motors in North America, a path to a modernized retail sales model, and a path to network expansion and sales growth.

Subaru​

Subaru of America, Inc. reported 29 consecutive months of increased sales with 61,871 vehicles sold in December 2024, a 7.1% increase compared with December 2023 (57,764). Subaru ended 2024 with 667,725 vehicle sales, a 5.6% increase compared with 2023.

For 2024, Crosstrek was the top performer

Automakers Report Strong Full-Year, Q4 2024 Sales Results

Several OEMs had record-breaking sales years in 2024 by appealing to a range of needs with ICE and electric vehicles.

www.autobodynews.com

 

[Melensdad]

Just looking at FORD's number, the HYBRID offerings sold at roughly DOUBLE the EV offerings, with just under 100,000 total EVs sold and just under 190,000 HYBRID's sold.

Toyota, which is a HYBRID pioneer, sold a combined total of over 1,000,000 electrified vehicles, and while this report does not provide a breakdown, 98% of their vehicles in this category are HYBRIDS.

Personally I think the "best value" is currently in the HYBRID category, and the sales numbers seem to bear that out.

The WORST value in the PLUG IN HYBRID category, which requires a dual powertrain. Both a gas system and a big enough EV system to power the car, typically for about 30 miles, as an EV only. It makes is more expensive than traditional hybrid, more expensive than a simple ICE, and sometimes more expensive than a pure EV too.

 

[mbsieg]

Just looking at FORD's number, the HYBRID offerings sold at roughly DOUBLE the EV offerings, with just under 100,000 total EVs sold and just under 190,000 HYBRID's sold.

Toyota, which is a HYBRID pioneer, sold a combined total of over 1,000,000 electrified vehicles, and while this report does not provide a breakdown, 98% of their vehicles in this category are HYBRIDS.

Personally I think the "best value" is currently in the HYBRID category, and the sales numbers seem to bear that out.

The WORST value in the PLUG IN HYBRID category, which requires a dual powertrain. Both a gas system and a big enough EV system to power the car, typically for about 30 miles, as an EV only. It makes is more expensive than traditional hybrid, more expensive than a simple ICE, and sometimes more expensive than a pure EV too.

One thing to also keep in mind Ford and Toyota built together the plug in hybrid drivetrain package that they both use.

 

[mbsieg]

I personally think hybrids and plug-in hybrids are just a gateway drug. Everybody keeps saying EV sales will drop every year and every year the percentages keep going up. From experience I absolutely despise going to a gas station. You don't realize how painful it is to have to go Put $50 of gas in one of my project beaters. It's a different world not to be held hostage by big oil.

 

[Doc]

So if you get 400 miles from each 12 gallon tank; at $3 a gallon that would be $36.
Any idea what it would cost to charge the car enough to go 400 miles?

 

[Melensdad]

One thing to also keep in mind Ford and Toyota built together the plug in hybrid drivetrain package that they both use.

And do either one of them actually sell very many? SPOILER ALERT... NO

The Plug In Hybrid is simply a bad deal.

I really wanted to buy one when I saw all the sales literature 2 years ago. Then I did the maths. Math is hard. Math showed that unless gas prices pretty much doubled, and unless you basically don't drive a lot of miles (I do), then there is no way, even over a 10 year period, that I could even BREAK EVEN on the models that were offered in late 2023 when I bought a traditional hybrid.

 

[mbsieg]

So if you get 400 miles from each 12 gallon tank; at $3 a gallon that would be $36.
Any idea what it would cost to charge the car enough to go 400 miles?

Depends on what you pay for electricity. If you can't charge it home, an EV is not worth it Currently. as more charging stations open The price will go down. So you're looking at a vehicle that's getting 30 miles per gallon plus to compare to. The equivalent EV is going to go 4MI on one kwh. So if your electricity is $0.20 a kilowatt hour, .20 x 100kwh is $20. I don't think most people pay $0.20 a kilowatt hour. But that's the math. Figure out what you pay and do the math. I know there are locations in the US that are are higher than $0.20. but I believe the price of gas is higher there. Also. California for instance. If you start adding solar into the situation and it has paid for itself, it gets a lot cheaper really fast.

 

[mbsieg]

And do either one of them actually sell very many? SPOILER ALERT... NO

The Plug In Hybrid is simply a bad deal.

I really wanted to buy one when I saw all the sales literature 2 years ago. Then I did the maths. Math is hard. Math showed that unless gas prices pretty much doubled, and unless you basically don't drive a lot of miles (I do), then there is no way, even over a 10 year period, that I could even BREAK EVEN on the models that were offered in late 2023 when I bought a traditional hybrid.

I am extremely happy. We never purchased a plug-in hybrid. We had ordered a brand new one during the Wuhan flu and it never showed up.

 

[Melensdad]

I personally think hybrids and plug-in hybrids are just a gateway drug.

I think hybrids are just an economical use of resources. Hybrids can be bought for the same price as an ICE car and get far better fuel economy

Plug in Hybrids are economically illiterate, they cost more than they deliver and its nearly impossible to find the "break even" point where they make economic sense.

EV's are great for city/suburban dwellers who don't drive much. My wife could certainly use one. Hyundai, when I plugged in my typical weekly mileage, recommended that I buy an ICE or Hybrid model. Problem is I'd be "buying" electric fuel at charging stations way too often, costing way too much. If you charge to 80% and drain to 20%, as seems to be the common recommendation, the average EV on the market actually only gives you about 165 mile range per "tankful" of battery juice.

I drive that 3 days a week to Purdue. And I drive to Chicago to coach on another day, a bit shorter round trip, only 100 miles that day. And another day I go to one of the high schools, plus my club, so that is another 100+ mile day. My car would spend every unused hour on the charger. Or, more likely, I'd end up partially charged several times a week and be buying electrical juices at public chargers, which is also a huge waste of time.


My wife has a Venza Hybrid. A Hyundai Ionic 5 EV could also fit her needs, easily. But when I got on a couple long trips a month, typically to tournaments or to visit one of my distant investment properties, I grab the Venza for its fuel economy. I could not use the Ionic 5 for those trips without increasing my travel times significantly do to charging needs. If she was the exclusive driver the Ionic 5 EV would be perfect for her, all her charging would be at home.

 

[waybomb]

If you start adding solar into the situation and it has paid for itself, it gets a lot cheaper really fast.

What is the true total cost of solar? And not with some artificial life span horizon of 30 years. They don't last that long.
Include the cost of controls and storage-battery large enough to fully charge a half discharged battery in 10 hours.

 

[mbsieg]

What is the true total cost of solar? And not with some artificial life span horizon of 30 years. They don't last that long.
Include the cost of controls and storage-battery large enough to fully charge a half discharged battery in 10 hours.

Depends on what type of a system you want. If net metering is available in your area and all you care about is reducing your electric bill, solar can be very affordable. If you want a full-fledged off-grid experience, you're going to spend a lot more. I've seen crazy bids from some solar installation companies. Marking up items 3-400% exorbitant labor rates. ECT ECT

My neighbor had a grid tie only system professionally installed this summer. It was $1 a watt. He spent $15,000 for a roof mounted 15 KW system. His average electric bill was $240 a month. He now pays $21 a month based charge. The installer seem to do a great job. He was in and out in less than 2 days and everything looked very professional.

Add batteries to that system. You could probably double it if you wanted to real quickly. As many power outages as we have had in the last 6 months, he has commented a couple times that it may be in his future. Luckily his inverters are easily capable of being able to be tied into a battery system. It's always funny to watch one solar system get put up, build it and they will come is definitely true in this world.


Edit to add. In my area batteries really get you nothing other than battery backup. With the net metering we have, it is a one-to-one exchange. If you push an extra kwh into the grid, you get to use that kwh back when you need it. At the end of the year you are paid out for your excess that you have pushed into the grid. Depending on what your contract price is, I've seen as little as $.01 all the way up to $.08 local paid out for your eccess depending on the provider.

 

[waybomb]

So at least 15,000 up front for a monthly return of about 200 bucks. And then in 10-15 years you start over.
Unless you have a hail storm, which around here, it happens.
And if roof mounted, you bethe install a new roof before the panels are installed. Taking them down and putting them up is costly, not counting the inevitable percentage of some being damaged in the process.
I am not sold.
I like my nukes on the lake.

 

[mbsieg]

So at least 15,000 up front for a monthly return of about 200 bucks. And then in 10-15 years you start over.
Unless you have a hail storm, which around here, it happens.
And if roof mounted, you bethe install a new roof before the panels are installed. Taking them down and putting them up is costly, not counting the inevitable percentage of some being damaged in the process.
I am not sold.
I like my nukes on the lake.

Well kind of currently there is a tax credit of 30%. Not sure where that's going to head. So essentially he has 10 grand in it. And that's also saying the power prices don't go up. But yep everybody has to decide what they want to do. I sure as heck ain't going to force you to do it.