Iconic auto brand JAGUAR just destroyed their brand image

[Melensdad]

Why? Why? Seriously why?

 

[Melensdad]

And the brand is now being mocked relentlessly on social media.

This one is pretty good...




There are lots more:

 

[Melensdad]

Meanwhile over at ASTON MARTIN

 

[waybomb]

That was a great no-car ad!

 

[FrancSevin]

I always wanted a Jag. Just once in my life.
Great cars very sexy.
Very masculine.
No more.


Go woke----Go broke

 

[Melensdad]

I always wanted a Jag. Just once in my life.
Great cars very sexy.
Very masculine.
No more.


Go woke----Go broke

I'm pretty much in total agreement with you.

Jaguar has always been one of those desired brands (despite a reputation for being unreliable). The look of the cars has almost always been sexy and still somewhat understated in elegance. A gentleman speed freak car brand.

But damn, a lifetime of refined and elegant reputation was just destroyed with 30 seconds of destructive video.

 

[waybomb]

A black or red XJS V12. What a beautiful car.

 

[FrancSevin]

A black or red XJS V12. What a beautiful car.

YES!!
Back in 1985, my business partner had one. RED! Awesome.
He later became President of the USA Jaguar club and owns several classic models.
No longer partners but,;
I have to get in contact to see how he feels today

 

[Melensdad]