EV Sales Are Just Getting Started
You may have seen dire headlines that EV sales have dried up. They haven't. Electric vehicles sold reasonably well in 2023, and here's our forecast for the coming year.
Over the past few months, multiple media outlets have suggested U.S. sales of electric vehicles are losing steam, or have stalled out, or look grim for 2024, or that makers, dealers, and buyers are dawdling. Even Hertz, which was going all in on EVs two years ago, is now reducing its EV fleet. What's going on? Some point to carmakers delaying or reducing previous EV investments; others suggest the U.S. (and other nations won't hit their goals for EV sales percentages in 2030 or 2035. A few even question whether the EV transition will happen at all.
There's just one little problem: Last year, U.S. sales of EVs were the highest ever, both in sheer numbers and as a percentage of the overall new-car market. Global sales: ditto. The EV Sales Tracker from EVadoption estimates nearly 1.2 million battery-electric vehicles and another 190,000 plug-in hybrids were sold in 2023, totaling 1.36 million vehicles. That's 8.8 percent of the total of 15.5 million, per Wards Intelligence—and it represents EVs' highest-ever share of new-car sales.
Moreover, 2024 is expected to set another new record for volume of EVs sold and their share of the total market. Colin McKerracher of Bloomberg projects 2024 EV sales in the U.S. at just under 1.9 million units, making up 13 percent of new-car purchases. This year should see fewer of the supply constraints that hobbled availability over the last four years. Depending on a host of factors, some analysts suggest overall vehicle sales could be 1 million vehicles or more higher than last year.