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CBS News makes "hard pivot" for CBS Evening News telecast

Melensdad

Jerk in a Hawaiian Shirt & SNOWCAT Moderator
Staff member
Norah O'Donnell, the anchor with an obviously liberal bias, is reading the writing on the wall and exiting stage left.

Not really sure it will help the network. Not really convinced they will report in a non-partisan view. Not really convinced the audience will tune into anything much on any of the 3 major networks as they have all done of fine job of destroying the public trust over the past 16+ years and all have sunk to Titanic low points of trust by the public over the past 4-5 years.


FULL STORY at the link at VARIETY ^^^



Norah O’Donnell Exits Ahead of Hard Pivot for ‘CBS Evening News’

Brian SteinbergJan 23, 2025 5:02pm PT
Norah O’Donnell on the new set of CBS Evening News with Norah O’Donnell in Washington, D.C., on Aug. 16, 2022. Photo: T.J. Kirkpatrick/CBS ©2022 CBS Broadcasting, Inc. All Rights Reserved.
CBSnormal
Norah O’Donnell’s exit from “CBS Evening News” Thursday night wasn’t what viewers might have expected. And the successor program that CBS intends to air in its place on Monday will have a similar quality.
O’Donnell bid farewell to viewers of the long-running broadcast after a surprise taped cameo from Oprah Winfrey which celebrated the anchor and showed many highlights of her tenure. O’Donnell thanked the audience for welcoming “hard news with heart into your homes,” and was spotted being surrounded by colleagues and family as the show’s credits began to roll. Coming Monday: a completely overhauled edition of the program that is taking pains to break many visual ties to the days when Walter Cronkite and Dan Rather told the nation what was most important at the end of their day.
CBS will launch a new “Evening News” that relies on a group of co-anchors, rather than a single person. One of the goals is to imbue the national program with the look and sensibility of the local-news programs that viewers of CBS stations see across the U.S., a nod to the fact that local broadcasts tend to still have traction among audiences who are more prone to get their headlines and information from streaming and digital sources than in the past.
Already, the similarities are evident. The graphics used on “CBS Evening News” Thursday evening looked just like those on display for the 6 p.m. broadcast of the local news from New York’s WCBS that preceded O’Donnell’s last round. During O’Donnell’s last broadcast, one segment centered on WCBS meteorologist Lonnie Quinn, who is slated to have a significant role in the new edition of the program.
“CBS Evening News” has been stuck in third place. . .
In her place, CBS will launch an “Evening News” led by John Dickerson and Maurice DuBois, with Quinn adding weather and Margaret Brennan adding to her duties as moderator of “Face The Nation” on hand to offer perspective on Washington and politics. The new format will help accomplish a goal touted for months by senior CBS and Paramount Global executives: bringing together the news teams of CBS News and the CBS local stations. The maneuver takes place as Paramount is under extreme pressure to cut millions of dollars from its operating costs. More are expected to take place once the company is acquired by Skydance Media, expected, at present, at some point later this year. Viewers of the new “Evening News” probably won’t see Dickerson and DuBois out in the field all that much, a duty that will increasingly be handled by a correspondent who covers the area in which an important news story breaks.
Whether audiences will flock to it remains anyone’s guess. . . STORY CONTINUES
 
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