Beer Sales plummet to lowest level since 1999

[Melensdad]

Analysts are blaming activist Dylan Mulvaney, who pretends to be a woman, for the industry wide sales drop.

Craft Beers have been in a decline for several years.

Bud Light sales are down more than the combined increases that other brands like Modelo, Coors Lite and Miller Lite achieved.

Bud Light used to be the #1 beer in the nation. Now it is pretty hard to find in stores, despite a new marketing push.

Beer sales plunge to lowest levels in 24 years — thanks to Bud Light’s disastrous Dylan Mulvaney campaign

Sales declined by more than 5% in the first nine months of the year, dragged down not only by the backlash and boycotts against Anheuser-Busch-owned Bud Light but the changing habits of younger dri…

nypost.com

Beer sales plunge to lowest levels in 24 years — thanks to Bud Light’s disastrous Dylan Mulvaney campaign​

Lisa Fickenscher​

Many Apple Watch models are officially banned from being sold​

Beer sales in the US are expected to plunge to their lowest level since 1999 — largely due to Bud Light’s massive falloff after its disastrous tie-up with transgender influencer Dylan Mulvaney, industry experts said.​

Sales declined by more than 5% in the first nine months of the year, dragged down not only by the backlash and boycotts against Anheuser-Busch-owned Bud Light but the changing habits of younger drinkers, according to Beer Marketer’s Insights. ​

Bud Light sales have steadily declined each month by 25% to 30% since Mulvaney’s now-infamous posts touting the brand on April 1, according to industry data.​

The Mulvaney fiasco unseated Bud Light as the No. 1- selling beer in the US after two decades of dominance.​

While other beers grabbed some of Bud Light’s market share — with Constellation Brands’ Modelo unseating Bud Light and Molson Coors’ brands Coors Light and Miller Lite seeing upticks — their growth did not make up for Anheuser-Busch’s declines. ​

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“This year in particular AB is driving the decline in the industry,” David Steinmann, vice president and executive editor of the publication, told The Post. ​

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An aggressive boycott against Bud Light has continued all year. Getty Images

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Young people prefer spirits over beer, industry data shows. Getty Images

Anheuser-Busch-owned brands, which include Budweiser, Michelob Ultra and Busch, have also been hurt by the boycotts and represent 35% of all beer shipments to wholesalers in the US. Meanwhile, Molson Coors’ and Constellations’ growth accounted for just 30% of Anheuser-Busch’s losses, according to Steinmann.​

Bud Light’s woes show little sign of abating despite a renewed marketing push targeting its traditional male audience — including a recent commercial featuring NFL legends Peyton Manning and Emmitt Smith. ​

For the four weeks ended Dec. 9, Bud Light’s retail store sales were down 28% compared with the same period a year ago, according to a Wall Street Journal report,citing data from NielsenIQ and Bump Williams Consulting.​

Overall beer sales have also been hit as millennials and Gen-Zers ditch the brews for other alcohol-infused products like canned cocktails or simply drink less than previous generations.​

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Transgender influencer Dylan Mulvaney posted these images on her social media accounts on April 1, sparking a firestorm. Instagram

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Bud Light sales are down 28% for the four-week period ended Dec. 9 compared to a year ago. AP

Sales of craft beer, which emerged as a huge growth engine in the late ’90s, have also been down for three of the past four years, according to Steinmann.​

“This is an industry-wide, five-alarm fire,” Craig Purser, president of the National Beer Wholesalers Association, said in a speech to wholesalers at a convention in October, according to the Wall Street Journal report. ​

However, a Molson Coors spokesman said concerns about the beer industry are overblown. ​

“It’s not so much a beer problem as it is a Bud Light problem,” the rep told the Journal.​

 

[Mark1911]

Even trans-activists are boycotting Bud Light, because they feel like the brand abandoned Mulvaney and stabbed him in the back.

I don’t think Bud (Anheiser Bush/InBev) could have failed so utterly completely if they had planned the entire fiasco.

 

[Melensdad]

Even trans-activists are boycotting Bud Light, because they feel like the brand abandoned Mulvaney and stabbed him in the back.

I don’t think Bud (Anheiser Bush/InBev) could have failed so utterly completely if they had planned the entire fiasco.

This may be the understatement of the century

 

[chowderman]

our supermarket sells beer & wine, has it's own separate area / register (state regs) and I've known the woman who got (the rather plum position) of heading up the area for years.

some months back I asked if the Bud Light boycott was having an effect - surprisingly she said 'not really' - and she is on top of the sales numbers / stocking / etc. - so she knows....

I was surprised because this area/county is heavy into the republican side . . .

 

[tiredretired]

Don't drink much at all any more, but in the summer when hot I enjoy a good ice cold Samual Adams Lager. I'm not a designer beer micro brew type of guy, but a good ice cold Sam Adams is as good as it gets for me.

I've always said one has to be a bit loose in the loafers to favor those Apple infused raspberry whatever granola loving beers.

As for Bud Light, nothing but panther piss and I am not meaning to offend panthers at all.

After all these years still have a six pack of Billy Beer and a six pack of 3 Stooges Beer sitting on the shelf in our pantry. The other day I noticed printed on the Stooges Beer that it was made by Panther Brewing Company. LOL

 

[bczoom]

Here's the last time I was at the beer cooler. Didn't look like the AB products were selling very well.

 

[FrancSevin]

Don't drink much at all any more, but in the summer when hot I enjoy a good ice cold Samual Adams Lager. I'm not a designer beer micro brew type of guy, but a good ice cold Sam Adams is as good as it gets for me.

I've always said one has to be a bit loose in the loafers to favor those Apple infused raspberry whatever granola loving beers.

As for Bud Light, nothing but panther piss and I am not meaning to offend panthers at all.

After all these years still have a six pack of Billy Beer and a six pack of 3 Stooges Beer sitting on the shelf in our pantry. The other day I noticed printed on the Stooges Beer that it was made by Panther Brewing Company. LOL

I too am a fan of real beers. Sam Adams is all I keep in the fridge unless we have guests. As for AB/Imbev, I do not ever partake.
I do take offense with the panther pee remarks. Panthers are noble independent creatures. Bud Lite is not panther piss, it is sheep piss.

Hense its appeal to that crowd. As for Chowderman's post about his friend's store, the national numbers do not agree.

As for micro beers and the various popular brands, Pabst, Stag, Falstaff etc,, that have failed, it was not because of the quality of the products but the quality, and quantity, of the advertising. At this, AB and Miller were the winners.